Layered retail merchandizing : strategies to capture all customer behaviors /

"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of custo...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Sorensen, Herb, 1944-
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : FTPress Deliver, ©2010.
Sujets:
Retail trade.
Consumer behavior.
Marketing.
Stores, Retail > Design and construction.
Marketing
Commerce de détail.
Consommateurs > Comportement.
marketing.
Consumer behavior
Retail trade
Stores, Retail > Design and construction
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of customers--"Quick," "Fill-In," and "Stock-Up"--Exhibit distinctive shopping behaviors. Given these multi-perspective features of retailing, retailers should rethink how they merchandize and rethink the idea of the store as a community warehouse"--Resource description page.
Description matérielle:1 online resource ([8] pages) : illustrations
ISBN:9780132489249
0132489244

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