Yes we did : an inside look at how social media built the Obama brand /

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new medi...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Harfoush, Rahaf
Format: Electronic eBook
Language:Inglés
Published: Berkeley, CA : New Riders, ©2009.
Series:Voices that matter.
Subjects:
Obama, Barack.
Obama, Barack
USA > Präsident
2001-2009
Presidents > United States > Election > 2008.
Presidential candidates > United States.
Political campaigns > United States.
Social media > Marketing.
Social networks > Computer network resources.
Political campaigns
Politics and government
Presidential candidates
Presidents > Election
Social networks > Computer network resources
Wahlkampf
Präsidentenwahl
United States > Politics and government > 2001-2009.
États-Unis > Politique et gouvernement > 2001-2009.
United States
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items