Fisher-Buttinger, C., & Vallaster, C. (2008). Connective branding: Building brand equity in a demanding world. Wiley.
Style de citation Chicago (17e éd.)Fisher-Buttinger, Claudia, et Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World. Chichester, England ; Hoboken, NJ: Wiley, 2008.
Style de citation MLA (8e éd.)Fisher-Buttinger, Claudia, et Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World. Wiley, 2008.
Attention : ces citations peuvent ne pas être correctes à 100%.