Cita APA (7a ed.)

Fisher-Buttinger, C., & Vallaster, C. (2008). Connective branding: Building brand equity in a demanding world. Wiley.

Cita Chicago Style (17a ed.)

Fisher-Buttinger, Claudia, y Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World. Chichester, England ; Hoboken, NJ: Wiley, 2008.

Cita MLA (8a ed.)

Fisher-Buttinger, Claudia, y Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World. Wiley, 2008.