Chargement en cours…
The experience effect : engage your customers with a consistent and memorable brand experience /
"The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
AMACOM,
©2010.
|
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |