Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI /

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"An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals. Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors dri...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Tonkin, Sebastian
Autres auteurs: Whitmore, Caleb, Cutroni, Justin
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : Wiley Pub., ©2010.
Sujets:
Google Analytics.
Google Analytics
Internet marketing.
Web usage mining.
Marketing sur Internet.
Analyse du comportement des internautes.
COMPUTERS > Digital Media > General.
COMPUTERS > Web > User Generated Content.
COMPUTERS > Interactive & Multimedia.
COMPUTERS > Web > Site Design.
Internet marketing
Web usage mining
Electronic books.
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