Mobile marketing : finding your customers no matter where they are /

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable-and fun! Now, one of the field...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krum, Cindy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que, ©2010.
Temas:
Telemarketing.
Internet marketing.
Customer relations.
Télémarketing.
Marketing sur Internet.
Customer relations
Internet marketing
Telemarketing
Direktmarketing
Kundenmanagement
Mobile Telekommunikation
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Getting started with mobile marketing
  • Understanding the challenges in mobile marketing
  • Mobile targeting and tracking
  • Everything you need to know about the iPhone
  • Mobile advertising
  • Mobile promotions and location-based marketing
  • Micro-sites, mobile affiliate marketing, and web directories
  • Mobile applications
  • Mobile website development
  • Mobile search engine optimization
  • Integrating mobile marketing with on- and offline marketing
  • Mobile E-commerce
  • Mobile marketing privacy, spam, and viruses
  • The international mobile marketing landscape
  • Looking into the future for mobile.

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