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Your brand is not your logo : it is an experience that lives in your customer's gut /
"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page.
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
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| Series: | FT Press Delivers elements.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |