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Your brand is not your logo : it is an experience that lives in your customer's gut /
"This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!"--Resource description page.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
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| Colección: | FT Press Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |