Data mining techniques in CRM : inside customer segmentation /

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines fo...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Tsiptsis, Konstantinos
Autres auteurs: Chorianopoulos, Antonios
Format: Électronique eBook
Langue:Inglés
Publié: Chichester, West Sussex, U.K. : Wiley, 2009.
Sujets:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.
Exploration de données (Informatique)
BUSINESS & ECONOMICS > Customer Relations.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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