PR 2.0 in a Web 2.0 world : what is public relations 2.0? /

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Solis, Brian
Other Authors: Breakenridge, Deirdre
Format: Electronic eBook
Language:Inglés
Published: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Series:FTPress Delivers elements.
Subjects:
Public relations.
Social media > Economic aspects.
Online social networks.
Relations publiques.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Public relations
Social media > Economic aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Intro
  • Cover
  • The New Collaborators
  • PR Redux
  • Communicating With, Not To
  • You Are Worthy!.

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