PR 2.0 in a Web 2.0 world : what is public relations 2.0? /

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Solis, Brian
Autres auteurs: Breakenridge, Deirdre
Format: Électronique eBook
Langue:Inglés
Publié: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Collection:FTPress Delivers elements.
Sujets:
Public relations.
Social media > Economic aspects.
Online social networks.
Relations publiques.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
public relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Public relations
Social media > Economic aspects
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