Crowdsourcing your brand : how to tap customer desire /

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyer...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Libert, Barry
Other Authors: Spector, Jon, 1956-
Format: Electronic eBook
Language:Inglés
Published: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Series:FTPress Delivers elements.
Subjects:
Strategic alliances (Business)
Social participation > Economic aspects.
Customer relations.
Customer services.
Marketing research.
Alliances stratégiques (Affaires)
Participation sociale > Aspect économique.
Service à la clientèle.
Marketing > Recherche.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Customer relations
Customer services
Marketing research
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