Cita APA (7a ed.)

Hodge, R., & Schachter, L. (2006). The mind of the customer: How great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers' success. McGraw-Hill.

Cita Chicago Style (17a ed.)

Hodge, Richard, y Lou Schachter. The Mind of the Customer: How Great Companies like UPS, Lexus, and Nokia Have Reinvented the Sales Process to Accelerate Their Customers' Success. New York: McGraw-Hill, 2006.

Cita MLA (8a ed.)

Hodge, Richard, y Lou Schachter. The Mind of the Customer: How Great Companies like UPS, Lexus, and Nokia Have Reinvented the Sales Process to Accelerate Their Customers' Success. McGraw-Hill, 2006.