APA (7th ed.) Citation

Bruce, D., & Harvey, D. (2008). Brand enigma: Decoding the secrets of your brand. Wiley.

Chicago Style (17th ed.) Citation

Bruce, Duncan, and David Harvey. Brand Enigma: Decoding the Secrets of Your Brand. Chichester, West Sussex, England ; Hoboken, N.J.: Wiley, 2008.

MLA (8th ed.) Citation

Bruce, Duncan, and David Harvey. Brand Enigma: Decoding the Secrets of Your Brand. Wiley, 2008.

Warning: These citations may not always be 100% accurate.