Brand enigma : decoding the secrets of your brand /

Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business developme...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bruce, Duncan, 1951-
Other Authors: Harvey, David, 1945-
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, ©2008.
Subjects:
Branding (Marketing)
Business names.
Corporate image.
Organizational effectiveness.
Creative ability in business.
Stratégie de marque.
Raison sociale.
Entreprises > Image.
Efficacité organisationnelle.
Créativité dans les affaires.
branding.
corporate image.
BUSINESS & ECONOMICS > Advertising & Promotion.
Business names
Corporate image
Creative ability in business
Organizational effectiveness
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