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Branding TV : Principles and Practices.
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Burlington :
Elsevier,
2005.
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| Édition: | 2nd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |