Branding TV : Principles and Practices.

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Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: McDowell, Walter
Other Authors: Batten, Alan
Format: Electronic eBook
Language:Inglés
Published: Burlington : Elsevier, 2005.
Edition:2nd ed.
Subjects:
Television broadcasting.
Brand name products.
Television.
Télévision.
Produits de marque.
television (telecommunication system)
TECHNOLOGY & ENGINEERING > Television & Video.
Television
Brand name products
Television broadcasting
Merken.
Reclame.
Televisiestations.
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