Cita APA (7a ed.)

McDowell, W., & Batten, A. (2005). Branding TV: Principles and Practices (2nd ed.). Elsevier.

Cita Chicago Style (17a ed.)

McDowell, Walter, y Alan Batten. Branding TV: Principles and Practices. 2nd ed. Burlington: Elsevier, 2005.

Cita MLA (8a ed.)

McDowell, Walter, y Alan Batten. Branding TV: Principles and Practices. 2nd ed. Elsevier, 2005.