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Convergence marketing : combining brand and direct for unprecedented profits /
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Hoboken, N.J. :
John Wiley & Sons,
©2009.
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| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |