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Content strategy for the web /

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? W...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Halvorson, Kristina
Format: Electronic eBook
Language:Inglés
Published: Berkeley, Calif. : New Riders, 2009, ©2010.
Series:Voices that matter.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)