Inside the mind of the shopper : the science of retailing /

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What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph. D. uncovers the truth about the retail shopper and rips away the my...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sorensen, Herb, 1944-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Wharton School Pub., ©2009.
Subjects:
Retail trade.
Consumer behavior.
Marketing.
Stores, Retail > Design and construction.
Marketing
Commerce de détail.
Consommateurs > Comportement.
marketing.
Consumer behavior
Retail trade
Stores, Retail > Design and construction
Online Access:Texto completo (Requiere registro previo con correo institucional)

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