Cita APA (7a ed.)

Chapman, M. R. (2006). In search of stupidity: Over 20 years of high-tech marketing disasters (2nd ed.). Apress ; Distributed to the Book trade worldwide by Springer-Verlag.

Cita Chicago Style (17a ed.)

Chapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. 2nd ed. Berkeley, Calif. : New York: Apress ; Distributed to the Book trade worldwide by Springer-Verlag, 2006.

Cita MLA (8a ed.)

Chapman, Merrill R. In Search of Stupidity: Over 20 Years of High-tech Marketing Disasters. 2nd ed. Apress ; Distributed to the Book trade worldwide by Springer-Verlag, 2006.