In search of stupidity : over 20 years of high-tech marketing disasters /

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Chapman, Merrill R., 1953-
Format: Électronique eBook
Langue:Inglés
Publié: Berkeley, Calif. : New York : Apress ; Distributed to the Book trade worldwide by Springer-Verlag, ©2006.
Édition:2nd ed.
Sujets:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.
Logiciels > Industrie > Gestion > Études de cas.
Informatique > Industrie > Gestion > Études de cas.
Business failures.
Computer industry > Management.
Computer software industry > Management.
Business
Case studies.
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