Marketing to the social web : how digital customer communities build your business /

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"Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and sho...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Weber, Larry
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, ©2009.
Edition:2nd ed.
Subjects:
Internet marketing.
Online social networks.
Marketing sur Internet.
Réseaux sociaux (Internet)
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Kundenmanagement
Marketing
Social Media
World Wide Web 2.0
Marketing.
World wide web.
Sociale netwerken.
Virtuele gemeenschappen.
E-commerce.
Marknadsföring via internet.
Sociala nätverk > webbplatser.
Web 2.0.
Social Software.
Soziales Netzwerk.
Online-Werbung.
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