Primal branding : create zealots for your brand, your company, and your future /

Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hanlon, Patrick
Corporate Author: Tantor Media
Other Authors: Sklar, Alan (Narrator)
Format: Electronic Audio
Language:Inglés
Published: [Old Saybrook, Conn.] : Tantor Media, 2009.
Subjects:
Brand name products.
Branding (Marketing)
Consumer behavior.
Produits de marque.
Stratégie de marque.
Consommateurs > Comportement.
branding.
Brand name products
Consumer behavior
Downloadable audio books.
Audiobooks
Audiobooks.
Livres audio.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

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