Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /

This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand,...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Light, Larry
Other Authors: Kiddon, Joan, 1949-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Wharton School Pub., ©2009.
Subjects:
McDonald's Corporation > Case studies.
McDonald's Corporation.
Branding (Marketing) > Management.
Brand name products > Management.
Product life cycle.
Stratégie de marque > Gestion.
Produits de marque > Gestion.
Produits commerciaux > Cycle de vie.
Case studies.
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Texto completo (Requiere registro previo con correo institucional)

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