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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /
This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand,...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Upper Saddle River, N.J. :
Wharton School Pub.,
©2009.
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| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |