A complaint is a gift : recovering customer loyalty when things go wrong /

The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback? in fact, they?re your best bargain in market research. Customer complaints can give businesses a wak...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Barlow, Janelle, 1943-
Other Authors: Møller, Claus, 1942-
Format: Electronic eBook
Language:Inglés
Published: San Francisco, Calif. : Berrett-Koehler Publishers, ©2008.
Edition:2nd ed.
Subjects:
Consumer complaints.
Customer services.
Consommateurs > Plaintes.
Service à la clientèle.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Customer Relations.
Consumer complaints
Customer services
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items