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Advertising in tourism and leisure /
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, ev...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Oxford ; Boston :
Butterworth-Heinemann,
2000.
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| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |