The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly /

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"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, estab...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Scott, David Meerman
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : John Wiley & Sons, 2007.
Sujets:
Internet marketing.
Public relations.
Public Relations
Marketing sur Internet.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Public relations
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