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Successful local broadcast sales /
This invaluable resource gives readers the tools they need to: get appointments; write great proposals and presentations; sell against other media like newspapers and the Internet; overcome rate resistance; close sales without alienating their clients; create genius creative without being a creative...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
[2008]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Selling your client on why your station is logical to buy, regardless of your ratings or program
- Writing genius creative whether you're a creative genius or not
- Demonstrating that using your station is not a gamble, but a good, calculated risk
- Broadcast sales mechanics : how to make your job easier.