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The soul of the corporation : how to manage the identity of your company /

"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company&#...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bouchikhi, Hamid
Otros Autores: Kimberly, John R. (John Robert), 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Wharton School Pub., 2007.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)