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The soul of the corporation : how to manage the identity of your company /

"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company&#...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Bouchikhi, Hamid
Autres auteurs: Kimberly, John R. (John Robert), 1942-
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : Wharton School Pub., 2007.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)