Improve your marketing to grow your business : insights and innovation that drive business and brand growth /

"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics r...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hastings, Hunter
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : Wharton School Pub, 2007.
Sujets:
Marketing > Management.
Information technology.
Branding (Marketing)
Internet marketing.
Marketing > Gestion.
Technologie de l'information.
Stratégie de marque.
Marketing sur Internet.
information technology.
branding.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics ranging from product development and brand portfolio management to accountability. Along the way, Hastings shows how to rethink and optimize your entire approach to marketing: processes, organization, technology, metrics, leadership ... everything!"--Jacket.
Description matérielle:1 online resource
ISBN:9780132331593
0132331594
9780132365437
013236543X

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