Marketing made simple /

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packe...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lancaster, Geoffrey, 1938-
Other Authors: Reynolds, Paul (Paul Lewis)
Format: Electronic eBook
Language:Inglés
Published: Oxford : Made Simple, 2002.
Subjects:
Marketing.
Marketing > Case studies.
Marketing > Études de cas.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Case studies.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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