Marketing to the social web : how digital customer communities build your business /

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"Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how t...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Weber, Larry
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : John Wiley & Sons, ©2007.
Sujets:
Internet marketing.
Online social networks.
Marketing sur Internet.
Réseaux sociaux (Internet)
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Online social networks
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