Managing in the media /

Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarl...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Block, Peter, 1939-
Format: Électronique eBook
Langue:Inglés
Publié: Oxford, UK ; Boston : Focal Press, 2001.
Sujets:
Mass media > Management.
Mass media > Great Britain > Management.
Médias > Gestion.
Médias > Grande-Bretagne > Gestion.
SOCIAL SCIENCE > Media Studies.
Great Britain.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • pt. 1. The media environment
  • pt. 2. Management theories and applications to the media industry
  • pt. 3. Media management in action.

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