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Actionable web analytics : using data to make smart business decisions /
Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
Wiley Pub.,
©2007.
|
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Burby, Jason. | |
| 245 | 1 | 0 | |a Actionable web analytics : |b using data to make smart business decisions / |c Jason Burby, Shane Atchison. |
| 260 | |a Indianapolis, IN : |b Wiley Pub., |c ©2007. | ||
| 300 | |a 1 online resource (xxix, 256 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Sybex serious skills | |
| 520 | |a Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization. | ||
| 505 | 0 | |a pt. I. The changing landscape of marketing online -- Ch. 1. The big picture -- Ch. 2. Performance marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4. Avoiding stumbling points -- pt. III. Proven formula for success -- Ch. 5. Preparing to be data-driven -- Ch. 6. Defining site goals, KPIs, and key metrics -- Ch. 7. Monetizing site behaviors -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from analysis to site optimization -- Ch. 12. Agencies -- Ch. 13. The creative brief -- Ch. 14. Staffing and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Web usage mining. | |
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Internet users |x Statistics |x Data processing. | |
| 650 | 0 | |a Business enterprises |x Computer networks. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 6 | |a Analyse du comportement des internautes. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 6 | |a Internautes |x Statistiques |x Informatique. | |
| 650 | 6 | |a Entreprises |x Réseaux d'ordinateurs. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Information Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Knowledge Capital. |2 bisacsh | |
| 650 | 7 | |a Web usage mining. |2 blmlsh | |
| 650 | 7 | |a Data mining. |2 blmlsh | |
| 650 | 7 | |a Internet users |x Statistics |x Data processing. |2 blmlsh | |
| 650 | 7 | |a Business enterprises |x Computer networks. |2 blmlsh | |
| 650 | 7 | |a Electronic commerce. |2 blmlsh | |
| 650 | 7 | |a Internet marketing. |2 blmlsh | |
| 650 | 7 | |a Web sites |x Design. |2 blmlsh | |
| 650 | 7 | |a Business enterprises |x Computer networks |2 fast | |
| 650 | 7 | |a Data mining |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Internet users |2 fast | |
| 650 | 7 | |a Web sites |x Design |2 fast | |
| 650 | 7 | |a Web usage mining |2 fast | |
| 650 | 7 | |a Internet searching. |2 sears | |
| 700 | 1 | |a Atchison, Shane. | |
| 776 | 0 | 8 | |i Print version: |a Burby, Jason. |t Actionable web analytics. |d Indianapolis, IN : Wiley Pub., ©2007 |z 9780470124741 |z 0470124741 |w (OCoLC)144221399 |
| 830 | 0 | |a Serious skills. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470124741/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a EBSCOhost |b EBSC |n 197972 | ||
| 938 | |a Internet Archive |b INAR |n actionablewebana0000burb | ||
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