Actionable web analytics : using data to make smart business decisions /

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Burby, Jason
Other Authors: Atchison, Shane
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, IN : Wiley Pub., ©2007.
Series:Serious skills.
Subjects:
Web usage mining.
Data mining.
Internet users > Statistics > Data processing.
Business enterprises > Computer networks.
Electronic commerce.
Internet marketing.
Web sites > Design.
Analyse du comportement des internautes.
Exploration de données (Informatique)
Internautes > Statistiques > Informatique.
Entreprises > Réseaux d'ordinateurs.
Commerce électronique.
Marketing sur Internet.
Sites Web > Conception.
BUSINESS & ECONOMICS > Information Management.
BUSINESS & ECONOMICS > Knowledge Capital.
Business enterprises > Computer networks
Data mining
Electronic commerce
Internet marketing
Internet users
Web sites > Design
Web usage mining
Internet searching.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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