Marketing to moviegoers : a handbook of strategies used by major studios and independents /

Inside information about the Hollywood major studios' secret strategies for marketing films.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Marich, Robert
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Elsevier Focal Press, ©2005.
Subjects:
Motion pictures > Marketing.
Motion pictures > Distribution.
Distribution des films.
PERFORMING ARTS > Film & Video > Reference.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Cover
  • Copyright Page
  • Contents
  • Preface
  • Introduction
  • Chapter 1. Creative Strategy
  • Chapter 2. Market Research
  • Chapter 3. Paid Media Advertising
  • Chapter 4. Promotional Tie-Ins/Product Placement
  • Chapter 5. Merchandising
  • Chapter 6. Publicity
  • Chapter 7. Distribution to Theaters
  • Chapter 8. Exhibition
  • Chapter 9. Major Studios
  • Chapter 10. Independent Distributors
  • Chapter 11. Foreign Language Films
  • Chapter 12. Prints & Advertising Funds
  • Glossary
  • Bibliography
  • Index
  • Last Page.

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