Marketing to moviegoers : a handbook of strategies used by major studios and independents /

Inside information about the Hollywood major studios' secret strategies for marketing films.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Marich, Robert
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Elsevier Focal Press, ©2005.
Subjects:
Motion pictures > Marketing.
Motion pictures > Distribution.
Distribution des films.
PERFORMING ARTS > Film & Video > Reference.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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