Marketing to moviegoers : a handbook of strategies used by major studios and independents /

Inside information about the Hollywood major studios' secret strategies for marketing films.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Marich, Robert
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Elsevier Focal Press, ©2005.
Subjects:
Motion pictures > Marketing.
Motion pictures > Distribution.
Distribution des films.
PERFORMING ARTS > Film & Video > Reference.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Inside information about the Hollywood major studios' secret strategies for marketing films.
Physical Description:1 online resource (xii, 300 pages) : illustrations
Bibliography:Includes bibliographical references (page 287) and index.
ISBN:9780080491776
0080491774
128100586X
9781281005861
1136068627
9781136068621
9786611005863
6611005862

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