Media promotion and marketing for broadcasting, cable, and the Internet /

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A., 1928-
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Elsevier/Focal Press, ©2006.
Edition:5th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
TECHNOLOGY & ENGINEERING > Television & Video.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Promoting the media : scope and goals / Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein
  • Marketing radio / Gregory D. Newton
  • Local television promotion : news, syndication, and sales / Douglas A. Ferguson, and William J. Adams
  • Management, research, and budgeting in promotion / Michael O. Wirth, and Ronald J. Rizzuto
  • Designing on-air, print, and online promotion / Susan Tyler Eastman
  • Network television promotion / Douglas A. Ferguson
  • Cable marketing and promotion / Robert A. Klein
  • New media promotion / Steven Masiclat, and Robert A. Klein
  • Promotion in public television and radio / Robert K. Avery, and Mary L. Dickson
  • Global promotion and marketing of television / Robert V. Bellamy, Jr., and James B. Chabin.

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