Media promotion and marketing for broadcasting, cable, and the Internet /

This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A., 1928-
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Elsevier/Focal Press, ©2006.
Edition:5th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
TECHNOLOGY & ENGINEERING > Television & Video.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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