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Zag : the number-one strategy of high-performance brands : a whiteboard overview /
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Berkeley, Calif. :
New Riders,
2006.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
| Résumé: | The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description. |
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| Description matérielle: | 1 online resource |
| Bibliographie: | Includes bibliographical references (pages 159-167) and index. |
| ISBN: | 0321426770 9780321426772 9780321487636 032148763X |