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Zag : the number-one strategy of high-performance brands : a whiteboard overview /
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Berkeley, Calif. :
New Riders,
2006.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |