Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /

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Current customers are up to nine times as profitable as new ones, but keeping customers has never been tougher. It's time you developed a customer-defined, outside-in vision of your business, plus the capabilities and infrastructure to make it real. Thompson led customer-focused process improve...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Thompson, Harvey
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, NJ : Pearson Prentice Hall, ©2004.
Subjects:
Customer loyalty.
Customer relations.
Consumer satisfaction.
Consommateurs > Fidélité.
Consommateurs > Satisfaction.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer satisfaction
Customer loyalty
Customer relations
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