The PDMA handbook of new product development /
"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...
Call Number: | Libro Electrónico |
---|---|
Corporate Author: | Product Development & Management Association |
Other Authors: | Kahn, Kenneth B. |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Hoboken, N.J. :
Wiley,
©2005.
|
Edition: | 2nd ed. |
Subjects: | |
Online Access: | Texto completo (Requiere registro previo con correo institucional) |
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