The PDMA handbook of new product development /

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"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Product Development & Management Association
Other Authors: Kahn, Kenneth B.
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2005.
Edition:2nd ed.
Subjects:
New products > United States > Management > Handbooks, manuals, etc.
Product management > United States > Handbooks, manuals, etc.
Produits nouveaux > États-Unis > Gestion > Guides, manuels, etc.
Produits commerciaux > États-Unis > Gestion > Guides, manuels, etc.
New products > Management
Product management
Produktentwicklung
Productontwikkeling.
Marketing.
Produktutveckling.
United States
Handbooks and manuals
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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