Product Development & Management Association & Kahn, K. B. (2005). The PDMA handbook of new product development (2nd ed.). Wiley.
Chicago Style (17th ed.) CitationProduct Development & Management Association and Kenneth B. Kahn. The PDMA Handbook of New Product Development. 2nd ed. Hoboken, N.J.: Wiley, 2005.
MLA (8th ed.) CitationProduct Development & Management Association and Kenneth B. Kahn. The PDMA Handbook of New Product Development. 2nd ed. Wiley, 2005.
Warning: These citations may not always be 100% accurate.