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Making meaning : how successful businesses deliver meaningful customer experiences /

Bibliographic Details
Call Number:	Libro Electrónico
Main Author:	Diller, Stephen
Other Authors:	Shedroff, Nathan, Rhea, Darrel
Format:	Electronic eBook
Language:	Inglés
Published:	Berkeley, CA : New Riders, ©2006.
Subjects:	Marketing. Strategic planning. Consumer goods > Purchasing > Psychological aspects. Service industries > Marketing > Psychological aspects. Consumer satisfaction. Relationship marketing. Planification stratégique. Biens de consommation > Achat > Aspect psychologique. Services (Industrie) > Marketing > Aspect psychologique. Consommateurs > Satisfaction. Marketing relationnel. marketing.
Online Access:	Texto completo (Requiere registro previo con correo institucional)

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