Making meaning : how successful businesses deliver meaningful customer experiences /

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Diller, Stephen
Autres auteurs: Shedroff, Nathan, Rhea, Darrel
Format: Électronique eBook
Langue:Inglés
Publié: Berkeley, CA : New Riders, ©2006.
Sujets:
Marketing.
Strategic planning.
Consumer goods > Purchasing > Psychological aspects.
Service industries > Marketing > Psychological aspects.
Consumer satisfaction.
Relationship marketing.
Planification stratégique.
Biens de consommation > Achat > Aspect psychologique.
Services (Industrie) > Marketing > Aspect psychologique.
Consommateurs > Satisfaction.
Marketing relationnel.
marketing.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Description:Includes index.
Description matérielle:1 online resource (vi, 146 pages) : illustrations
ISBN:0321445112
9780321445117
0321497767
9780321497765

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